Word: swingingly
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...machine fueled by "soft-money" donations to the Democratic National Committee and founded on a rocklike faith in opinion polls. The surveys were used not just to gauge voter attitudes but also to shape Clinton's arguments, test and refine his television commercials and recast his public image. Because swing voters liked outdoorsy vacations, for example, the First Family would take their summer break in Wyoming...
Manafort recommended pressing on with the tax cut, moving to crime in September and then reaching out to swing voters with the debates. But Castellanos, who had worked for Jesse Helms and Phil Gramm, had other ideas. He had always been convinced that Clinton's great weakness was not policy but character...
...voters preferred Larry King. Clinton people liked rap, classical and Top 40 music, watched Friends and felt unsafe; Dole people owned guns, watched Home Improvement and listened to '70s music. Clinton did well with intuitive types and emotion-based people rather than fact-based people. The problem was that swing voters, by and large, were thinkers, not feelers. To win over these skeptics, who were sick and tired of grand schemes and unfulfilled promises, Clinton would have to make a strong statistical case for his record, then roll out a parade of bite-size, easily understood policies that could remake...
...short, my old man is a one-man national sample without a margin for error, the ultimate swing voter who always veers in the popular direction. He's a die-hard Democrat, a Main Street Republican, an ornery independent, a Reagan Democrat, a Rockefeller Republican. He is the one voter every pollster, every ad maker, every candidate seeks to speak to--John Q. Public...
...showed them. He bought another $2 million worth. The stock doubled to $61. Similarly, when Dunlap joined Sunbeam in July, he bought $3 million of stock at $12 a share. The stock has since doubled, and Wall Street again questions how much power Dunlap has left in his swing. He won't divulge plans. But with the coming announcement, like mighty Casey, he's got the spotlight. Will he whiff? Or go deep...