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Word: swish (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...labor of moles), most of which began in the 1400s in England as precise terms of venery. Happily, the collection has continued to grow during the intervening centuries: a shrivel of critics, an unction of undertakers (which, in larger groups, becomes an extreme unction of undertakers), and a swish of hairdressers. Etymology has seldom been pursued with more charm, literacy...

Author: /time Magazine | Title: Books: A Christmas Shelf: Bigness and Beauty | 11/29/1968 | See Source »

Taking a tip from the airlines, NBNA Chairman Sidney Friedman has brought to banking what he calls "the stewardess philosophy." Each day his 570 female tellers swish behind their counters in one of their bank-provided "career coordinated ensembles"-a couple of dresses (navy-blue and light-blue), a sheath with a Chanel-type jacket and several ascots. Says NBNA's blonde Judy Thornton, who goes by the title of director of personnel development: "A girl can change her look as often as she pleases and still remain part of the overall unified look within the bank." Modish...

Author: /time Magazine | Title: Banking: Coffee, Tea or Money? | 11/15/1968 | See Source »

...captain and crew, however, are terrified of the place and leave in haste. Townshend and company recreate the journey home in exquisite detail, the swish of the sails, the churning of the sea past the boat, the receding fear and expectant joy as the motorboat takes them ashore, where they vow not to go back ever dismissing their master as 'crazy anyway'. The last verse of the song is a repetition of the instructions...

Author: By Sal I. Imam, | Title: The Who | 8/13/1968 | See Source »

Surrounded by tropical plants, tempted by lavish, leggy entertainment and cosseted in garish luxury to the background swish of the Florida surf, the potentates of American labor forgathered in Miami Beach last week to chart a future in which, as one delegate put it, "every butcher one day can come down here and play." The 1,200 delegates from 126 unions were joined by so weighty an array of Administration brass that Labor Secretary Willard Wirtz dubbed the meeting "the first joint convention of the A.F.L.-C.I.O. and the Cabinet...

Author: /time Magazine | Title: Labor: Most of the Way with L.B.J. | 12/15/1967 | See Source »

...described as "organized anarchy." Occasionally they are joined by one of the magazine's two contract writers, Gay Talese, author of a long Esquire indiscretion about his old employer, the New York Times. When article ideas are nailed down, Hayes meets with Lois at New York's swish Four Sea sons restaurant; Lois takes it from there. "Reduced to its simplest terms," says Hayes, "our success relates to the fact that Gingrich got some smart, young guys together and gave them the freedom to thresh things out. As a result, Esquire has its own thumbprint...

Author: /time Magazine | Title: Magazines: Look How Outrageous! | 7/14/1967 | See Source »

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