Word: swiss
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Dates: during 1960-1969
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...puts a crimp on bourbon and Scotch imports by prohibiting all whisky advertising. In Italy, foreign automakers find it difficult to buy prime time on the state-owned television. Switzerland not only restricts imports of milk products but gives special help-including price supports and low-cost feed-to Swiss dairymen whose cows graze in remote areas or on mountain slopes...
...bids on one of history's biggest orders ($100 million-plus) for steam-turbine generators, U.S. turbine makers confidently sent in their estimates. Last month they got a big shock. Awarding the contract, American Electric bypassed the two U.S. Goliaths, General Electric and Westinghouse, chose a little-known Swiss-based David called Brown, Boveri...
...Swiss firm will build at least two, and possibly four, mammoth 4,800-ton turbines, each able to generate an unprecedented 1,100,000 kw. to 1,300,000 kw. of power. The first is to be installed at a nuclear plant in St. Joseph, Mich., by 1973. Altogether, four of the firm's "turbosets" could increase by more than 50% the power now produced by the 30 generating stations in American Electric's seven-state, Virginia-to-Michigan system...
...market for which no foreign manufacturer has ever made a generator of over 500,000 kw. And two days later Brown, Boveri proved it was no fluke by winning a Tennessee Valley Authority order for two huge 1,300,000-kw. generators. Despite the fact that the $28.5 million Swiss bid included $4 million in import duties, said the TVA, it was more than $10 million under any other. No less enthusiastic, American Electric President Donald C. Cook cheered the arrival of a "third manufacturer" in the U.S. market, and went out of his way to twit the American producers...
Another Ally. Long a family-run business, B.B.C. is now bossed by Dr. Max Schmidheiny, 59, a Swiss engineer who succeeded Dr. Walter E. Boveri, son of the founder, in 1966 (no Brown has been with the firm since 1941). While his three managing directors run day-to-day operations, Schmidheiny has been tuning B.B.C. up for a broad assault on the lucrative U.S. market. He thus considers it fortunate that, unlike most European firms, B.B.C. has not based its production on licensing agreements with the large American companies...