Word: swiss
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Dates: during 1960-1969
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Three years ago, Bernard Relin, 53, president of New York's Rheingold Corp., the nation's eleventh largest brewer, heard that a Swiss chemist named Hersch Gablinger had found a way to make carbohydrate-free beer. Now, having bought out his secret, Rheingold's Forrest Brewing division has just introduced a no-carbohydrate beer named after Gablinger. On the bottle is an inscription, "Doesn't fill you up," a pitch that Rheingold hopes will make Gablinger's a bestseller among weight-weary beer lovers...
...second weapon is money. Croesus-rich Kuwait alone has nearly $3 billion deposited in British banks, figures that by withdrawing that much, it could topple the pound sterling. Even if the Kuwaitis switched their accounts to Swiss banks (at lower interest rates), the Swiss would simply deposit most of the money in London's City, which alone is equipped to handle the Arab world's huge deposits...
Defying Parkinson. Quaintly enough, the B.I.S. keeps its books in nonexistent gold Swiss francs-which disappeared with devaluation in the '30s. But its profits are real: $16 million last year -partly from lucrative investments, partly from buying and selling gold and foreign currencies for its members. Among other accomplishments, the bank has also managed to defy Parkinson's law. Despite a vast increase in its responsibilities, the B.I.S. staff has grown only 5% (to 206 employees) since the bank's birth...
...eggs are all coming from the drawing board of Pascal Häusermann, 30, a Swiss architect for whom the laying of ovals is not a stunt but just plain sense. For one thing, egg shapes distribute stresses equally, which means that the chicken-wire forms can be covered by a shell of concrete as thin as two inches. For another, the construction is so simple that a Häusermann house can be completed in two months, cost as little as $12,000. Most important, perhaps, is Häusermann's conviction that "the mistake of modern architects...
...that Bulova figures their combined dollar-sales volume during the past fiscal year exceeded overall watch sales of either of Bulova's chief U.S. competitors, Elgin and Hamilton. Not content with that, the company further broadened its product line last February by acquiring Universal Genève, a Swiss manufacturer of luxury timepieces...