Word: swiss
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Dates: during 1960-1969
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...cautious standards of Swiss journalism, Blick, a brash tabloid published in Zurich, does everything wrong. It is tasteless, sensational and sometimes inaccurate. Its headlines scream. It runs prize contests but no editorial page. Its very existence offends the police and the government; some of its readers wrap its gaudy pages in a more august paper to hide their shameful habit from disapproving eyes. But almost every day more and more Swiss resort to this sub- terfuge. After four years of life, Blick proudly claims to have become Switzerland's second largest daily...
Blick was the only Swiss newspaper to carry a picture of a wife killer from the town of Langenthal. When the man, gratified by this unaccustomed publicity, turned himself in to Blick, the paper printed his story-to the stern disapproval of the rest of the press. Moved by impulses totally alien to the competition, Blick last winter invited 40 needy children from West Berlin to ski in Valais-and picked up the tab. It asked readers for money to buy beds for aged and improvident Swiss. When readers responded generously, other papers blew their Pfiffe. It was not seemly...
Getting the Message. Whether Blick has the proper approach to newspapering in Switzerland is something for the Swiss themselves to decide. Certainly Blick still has the government against it; the authorities canceled the lucrative contract under which Blick's publishers had printed a portion of the national telephone book for 17 years...
...offing. Though the Secretary's wife had hoped to drag him away for an evening at the Russian circus in Madison Square Garden, in the end she had to go without him. In fact, except for one evening when they had a quiet dinner at the Swiss Pavilion, the Rusks hardly saw each other...
Other AIESEC jobs provide practical experience in a student's specialty. One junior worked for the Swiss Bank Corporation in Zurich, where he spent the entire summer in the office of financial advice, counselling clients on the desirability of specific stock purchases. Similarly, an economics major did financial research for a small mutual funds firm in Lille, France. At the end of his traineeship he prepared a 40-page report on the prospects for investment in one of France's major steel companies...