Word: swiss
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Dates: during 1980-1989
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Enter cyclosporine. Discovered in 1970 by a scientist at Sandoz, a Swiss pharmaceutical company, the drug was nearly abandoned as worthless. Unexpectedly, however, researchers found that it was a highly selective suppressor of helper T cells. By preventing the activation of the T cells, the drug interferes with the body's instinct to attack a transplanted organ. Yet unlike other suppressants, it does not affect other parts of the immune system. Cyclosporine is thus able to dampen the rejection reaction while leaving a large part of the body's infection-fighting defenses intact...
This time the Battle of Britain is over chocolate bars. Foreigners are threatening to gobble up the country's top two candymakers. Rowntree Mackintosh, the maker of Kit Kat bars, is under attack from two Swiss companies seeking a larger share of the world chocolate market. One contender: Zurich-based Jacobs Suchard, which has acquired 18.7% of Rowntree's stock. But the more powerful bidder is giant Nestle, which has offered $3.9 billion for all outstanding shares. Rowntree Chairman Kenneth Dixon is asking the British government to help block the takeover...
Many of Prestowitz's observations are firsthand, since he has lived in or visited Japan many times over the past 24 years. He studied the Japanese language at Keio University in Tokyo and later helped manage a Swiss executive-search firm in Japan. Trading Places is especially full of fresh anecdotes and information gleaned from his industry contacts. He reports, for example, that IBM last year offered important technology to a leading competitor, Digital Equipment, rather than allow Digital to become more dependent on Japanese suppliers. The book also shows how President Reagan did not get too excited about trade...
...impress Parisians with a fluent opening-day speech at Euro Disneyland four years from now, so he has dusted off a college French textbook and hired a French-speaking limousine driver through a want ad. Walking through Disneyland one Sunday afternoon, he peered at the plastic | leaves on the Swiss Family Robinson tree house, noting that they periodically wear out and need to be replaced leaf by leaf at a cost of $500,000. As his family strolled the park, he and his eldest son Breck stooped to pick up the rare piece of litter that the cleanup crew...
...mind science" continually sought to assert his authority over associates, nearly all of them Jews. His colleagues appear to have been a touchy lot. Minor disputes frequently ended in nasty breakups and castings- out. But Freud's greatest distress came in dealing with Carl Jung, the son of a Swiss pastor, whose differences with his Viennese teacher had origins in the varying perspectives of Christianity and Judaism. Gay describes two meetings with Jung at which Freud fainted...