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Despite all these odds, Akris (an acronym from the name of the above-mentioned grandmother, Alice Kriemler-Schoch), based in the Swiss town of St. Gallen, has elegant women across North America praising its elusive balance of style, fit and quality. Women tend to discover Akris for themselves. Nicole Kidman spotted a coat in a store window on a Sunday evening and ordered it the following morning. Other fans include Susan Sarandon and Secretary of State Condoleezza Rice...

Author: /time Magazine | Title: Stealth Style | 9/11/2006 | See Source »

...surprisingly this Swiss family company, now helmed by Alice's grandsons Albert and Peter Kriemler?the designer and the president, respectively?is lauded by retailers for its precise deliveries and perfect execution (at the factory, each garment is accompanied by a dossier explaining what needs to be done and what can go wrong) as well as for actually listening to what stores want. When Joseph Boitano, a senior vice president of Saks Fifth Avenue, explained the importance of offering a cruise collection (a concept less established in Europe), Albert headed to Florida, where he spent weeks studying what chic women...

Author: /time Magazine | Title: Stealth Style | 9/11/2006 | See Source »

...Alice Kriemler-Schoch could never have imagined that her grandson would one day show on the official Paris fashion-week schedule (the first Swiss designer invited to do so) or that in starting her little apron business for something to do while she raised two sons, she was founding a dynasty. After the death of her husband in 1944, the business passed to their eldest son Max Kriemler. In 1980, Max's eldest son Albert, then 20, was about to move to Paris when his father's right-hand man died suddenly, and Albert stepped in. Seven years later, after...

Author: /time Magazine | Title: Stealth Style | 9/11/2006 | See Source »

...your Euro? That's the question for tennis fans at the U.S. Open, which gets under way this week in New York City. Is it the melted-chocolate-smooth Swiss, Roger Federer, 25, or the bulldog from Spain, Rafael (Rafa) Nadal, 20? The top-ranked players in the world--Federer is No. 1, Nadal No. 2--have met in two major finals this summer, with the dirtballing specialist Nadal spoiling Federer's bid for the Grand Slam by beating him on the clay at the French Open. Federer, in turn, held serve against Rafa on the drag-strip grass...

Author: /time Magazine | Title: A Duel to Fuel Tennis | 8/27/2006 | See Source »

Although their contrasts are stark, the pair shares more than the spotlight and a sponsor (Nike). Neither has let success swell his head or his entourage. In 2003 Federer, who grew up in the northern Swiss city of Basel, broke free from sports agency IMG and dumped his coach. He started winning every tournament in sight. His girlfriend, former women's pro Mirka Vavrinec, managed most of Federer's affairs. "We had a great time just going it alone," says Federer. "I learned a lot about myself and my team because I only had people working with me whom...

Author: /time Magazine | Title: A Duel to Fuel Tennis | 8/27/2006 | See Source »

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