Word: swiss
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...spring 2002. Coca-Cola's marketing team in Spain and ad agency McCann-Erickson cooked up a spot featuring a subway car of commuters who, with a sip of Coke, are possessed by an irrepressible beat. The soundtrack is Chihuahua, a 1950s song remixed for the spot by Swiss musician DJ Bobo. Soon after the ad hit the air, and to the Coke team's surprise, "people were on talk shows saying, 'What does this mean?'," Orkina says. Coca-Cola moved fast to capitalize on the buzz. Teaming with record label BMG, which had found DJ Bobo, it slapped...
...Electricity company] in 1993. It was the first and only hostile takeover in Turkish history. What impact have the recent legal penalties had on your business? Their aim was to destroy our business reputation and they were successful at it. How has the freeze on your international assets, including Swiss bank accounts and Park Avenue apartments, affected you? The assets frozen would not be enough to cover [Motorola's] legal fees. Besides, 99% of our assets are in Turkey. Ninety-nine percent? Okay, 98% - correct me if I'm wrong! What about the travel ban? It would be a problem...
...arty cineplex The Chain Reaction Somewhere between multiplex chain and art house lies the Groupe MK2. With 58 screens in 10 locations around Paris playing everything from Swiss documentaries to The Hulk, MK2 has fans among cinephiles and general moviegoers alike. Founder Marin Karmitz, 64, started his first cinema in 1974, near the Bastille. "I felt the time had come to approach cinema differently," says the Romanian émigré. "Opening that first theater was a reaction to the existing run-down art-house scene, a way to bring films in their original languages to Paris neighborhoods." Today, an average...
...with a seating capacity of just 1,750. It could only happen in a pop-music fan's wildest dreams. But this week lovers of classical music will see their equivalent fantasy come true. Until Aug. 3, the world's best classical musicians and singers will gather in the Swiss mountain village of Verbier for a series of concerts that are guaranteed to have aficionados seeing stars. "It's amazing how many superstars love to come here, and they create a very special and warm atmosphere together," says Martin Engstroem, who runs the Deutsche Grammophon (DG) record company. Engstroem started...
...already dragging global economy. Now a new flurry of eye-catching deals is pointing to a recovery. In the U.S., the software company Oracle has launched a $6.3 billion hostile bid for rival PeopleSoft. In Europe, BP and Russia's TNK have signed a $6 billion deal, and a Swiss orthopedics company, Centerpulse, which had an almost sealed deal with Smith & Nephew of the U.K., is suddenly being wooed by a U.S. firm, Zimmer Holding. Investors are thrilled, because all the activity suggests that the stock-market recovery of the past few weeks will continue. "It's exactly the sort...