Word: swiss
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...persuaded him to invest $40 million for a 51% stake in the private French airline AOM in 1999. Though Seillière knew nothing about the airline business, he was assured that SAirGroup, the parent company of Swissair, would manage everything. More than Seillière's money, the Swiss needed him to serve as majority shareholder because European Union regulations bar non-E.U. investors from controlling E.U. companies. In May 2000, AOM absorbed another independent carrier, Air Liberté, and later Air Littoral in hopes of building up a private airline group capable of competing with Air France...
...passenger seems to be in for a rough ride. Last February, the Swiss shook up AOM's management team and brought in veteran airline executive Marc Rochet to head the ailing company. He came up with a plan, announced May 21, to stem the losses within three years by cutting unprofitable routes and eliminating 1,328 out of 7,400 jobs. Rochet's announcement triggered a chain reaction of strikes and demonstrations by AOM-Air Liberté employees...
...investors at least $800 million - might finally convince SAirGroup to finance the bailout alone. Meanwhile, Transport Minister Jean-Claude Gayssot declared Seillière's position "intolerable" and threatened to take him to court for possible violations of E.U. law by serving as a straw man for the Swiss...
...precise-before Burberry underwent radical image surgery and made a plaid raid on everything from bikinis to bags to little doggy coats and on everyone from Kate Moss to the wife of the British Prime Minister. Now such sensible old-timers as Coach, Dunhill and even the venerable Swiss shoe company Bally are going through a similar process of fust removal, hoping to mimic the Burberry magic...
...known since the revamp, Dunhill' (apparently punctuation is key-Burberry used to be Burberry's) was the definition of a brand that had lost its libido. Most people associated the name with smoking, although it divorced the tobacco business 10 years ago. After its parent, Swiss luxury-goods company Richemont, appointed Guy Leymarie to take over the reins, Leymarie hired a designer from Herm?s to do the menswear collections and a couple of smart young architects to do a new store. Leymarie also came up with a tag line for all the new ads: "For Mature Audiences," although...