Word: swiss
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Strolling through downtown Geneva on a cool October evening, Nadia, a 23-year-old Kosovo native, shakes her head at a provocative poster depicting a burqa-clad woman in front of a thicket of missile-shaped minarets rising out of a Swiss flag. Below the flag, the word stop is written in big, bold letters. "As a Muslim woman, I am offended by this image," says Nadia, who requested that her last name not be used. "It presents Islam as a danger to Swiss society...
...organizers matched each brew with a unique food item. Sam Adams Boston Lager was paired with fried calamari, while the Coastal Wheat brew was paired with lemon humus and Swiss cheese...
SIGG's trendy aluminum water bottles have scored a lot of free advertising in recent years. In Touch Weekly raved about how Madonna's kids sipped from the lightweight, eco-conscious and super-cute bottles. Julia Roberts was photographed with one. Jennifer Garner was too. The Swiss brand became the must-have accessory as consumers rushed to find alternatives to plastic bottles that contained bisphenol-A (BPA), a controversial chemical used to harden plastics, which some studies have linked to diabetes, premature puberty in girls and reduced sperm count in men. SIGG's reusable aluminum bottles seemed the perfect antidote...
...economics from Duke University named Thomas Naylor, 73, who heads up a secessionist movement in Vermont, suggested that Maine secede from the union. I asked Naylor, who doesn't own or particularly like guns, what he thought of the Second Maine Militia. "It's a variation on the Swiss shooting club, with social and political overlays," he explained. "It's a fairly benign way of confronting one's powerlessness...
...while keeping its followers in clogs will be vital, broadening Crocs' appeal through a range of different styles is no less important. Take Swatch. The Swiss firm made its name flogging bold, plastic wristwatches in the 1980s. "Like Crocs, Swatch was very faddish, slightly gaudy, plastic and cheap," says Rita Clifton, chairman of global brand consultancy Interbrand in London. When fashions changed, Swatch faced a similar challenge: How could it build on that early success and appeal to a wider market? It now offers a range of metal, plastic and even Tiffany watches. "They've meta-morphed their brand over...