Word: swiss
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...Continent. Sales of American Express vacations in Europe are up 70% over last year, suggesting the possibility that 1987 may come close to matching the record travel year of 1985, when 6.5 million Americans spent $6 billion on European travel. Says Helmut Klee, deputy director general of the Swiss National Tourist Office: "Two months ago, we would have hardly dared to , predict such a spectacular turnaround...
Whether they fly coach or first class, Yanks are landing in all corners of Europe. In Italy, where tourism accounts for 7% of the gross national product, the splashing Fountain of Trevi in Rome is once more filling up with the coins tossed by sentimental U.S. tourists. The Swiss state railways report that Americans planning vacations in Switzerland bought twice as many rail passes in May as they did a year earlier. The airline SAS reports that tickets from the U.S. to Scandinavia are "basically sold...
...disaster, the European travel industry launched major U.S. advertising campaigns that stressed images of homey warmth and welcome. The European Travel Commission, a consortium of 23 member nations, is spending $50 million this year to promote Europe to Americans as "one of the safest travel destinations," while the Swiss National Tourist Office has mounted a $1 million publicity campaign that stresses Switzerland's "stability and tranquillity." A $3 million advertising blitz touting the pleasures of Greece includes a series of TV commercials, first aired last year, in which such all- American personalities as Cliff Robertson, Lloyd Bridges and Sally Struthers...
...Lieut. Colonel Oliver North attracted during the Iran-contra affair ranged from the heroic "Good" to the cryptic "B.G." (for "Blood and Guts") to the macho "Steel Hammer." But the most significant, and bizarre, could turn out to be "Belly Button." That improbable monicker was the name for a Swiss bank account containing $200,000 in Iran-arms profits that were set aside for the former National Security Council aide and his family...
Doris and Murdean Gulsvig were dishing out the special, Swiss steak -- $3.10, not including beverage. The Gulsvigs man the kitchen three or four days a month, as do the other volunteers. The cafe is open Monday through Saturday, serving breakfast and lunch only. When their labors are done, Murdean was saying of Doris, "she goes home exhausted and lays on the davenport, and maybe fixes me some soup and goes to sleep. I mean it's a lot of work...