Word: swissair
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Dates: during 1970-1979
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...precisely 3:20 p.m. one day last week, a Swissair DC-10 with 125 passengers aboard lifted off from Zurich's Kloten airport for a flight that ended, uneventfully, 4% hours later in Tel Aviv. Almost simultaneously, many more of the U.S.-built, tri-engine wide-bodies were taxiing to runways all over Europe. By week's end 13 European lines, including such prestigious carriers as Lufthansa, SAS, Alitalia and KLM, had put their 58 DC-10s back into the air. Though their decision brought cheers from the plane's beleaguered manufacturer, McDonnell Douglas...
...A310, which carries 200 to 255 passengers, is a later model that will compete with Boeing's twin-engined 767, which will be used on short-haul routes in the early '80s. The first A310s are due to begin flying in 1983 for Swissair, which last month signed an order for ten planes. That was a key deal because Swissair has depended heavily on U.S. planes in the past, and Switzerland is not a member of the Airbus group or of the Common Market, and thus was under no visible pressure to buy European...
...build a weight-saving twinjet, but they dallied. Next, a new-generation Airbus, designated the A310, will be a direct competitor to Boeing's planned 767. Already the new Airbus, which seats 200 and has most advanced technological features, has been ordered by Air France (four), Lufthansa (ten) and Swissair (six)?and Airbus sales teams are canvassing potential buyers throughout the world...
Shortly before United's announcement, Airbus Industrie, the state consortium owned jointly by France, West Germany and Spain, took an early lead in the sale of new-generation jets by winning 20 orders, worth $500 million, from Lufthansa, Swissair and Air France for the B10. Airbus executives pretended not to be discouraged by Boeing's victory. "United's order was not a launch order for us as it was for Boeing," said one Airbus official in Paris...
Boeing has come up with a sound compromise. It has told airlines, including United, American, Delta and Swissair, that it will build one plane seating seven abreast. But the plane can made with either two or three engines; seating can vary between 180 and 210, and ranges can be either 2,300 or 4,600 miles. Forward of the tail, where the third engine will be located, both the tri-jet and twin-jet will be virtually identical...