Word: swissair
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Dates: during 1980-1989
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...Airways and Air France will eliminate first-class seats from all their nights within Europe. The two airlines will offer first-class service only on intercontinental trips. KLM Airlines has already eliminated the first-class section on flights between Amsterdam and London. Yet at the same tune, another carrier, Swissair, has managed to make first class...
While Air France and British Airways are abandoning first class in Europe, Swissair has turned the plush service into a big moneymaker. Unlike most European carriers, Swissair is owned primarily by private investors rather than by the government. It is also one of the most consistently profitable international airlines (1980 earnings: $23 million). Swissair's strategy is to pamper its passengers, especially business travelers, who make up an astonishing two-thirds of its customers within Europe. First-class flyers, for example, sink into seats covered in brown leather instead of common cloth, and they can listen to music over...
...something with the brain, some sort of virus, I'm not sure." Exhilarated by the prospect of gaining his freedom, he continued: "I feel a lot better right now, in the last hour. I'll be going home as soon as possible." Then he walked aboard a Swissair flight to Zurich...