Word: swissair
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...Airways and Air France will eliminate first-class seats from all their nights within Europe. The two airlines will offer first-class service only on intercontinental trips. KLM Airlines has already eliminated the first-class section on flights between Amsterdam and London. Yet at the same tune, another carrier, Swissair, has managed to make first class...
While Air France and British Airways are abandoning first class in Europe, Swissair has turned the plush service into a big moneymaker. Unlike most European carriers, Swissair is owned primarily by private investors rather than by the government. It is also one of the most consistently profitable international airlines (1980 earnings: $23 million). Swissair's strategy is to pamper its passengers, especially business travelers, who make up an astonishing two-thirds of its customers within Europe. First-class flyers, for example, sink into seats covered in brown leather instead of common cloth, and they can listen to music over...
...something with the brain, some sort of virus, I'm not sure." Exhilarated by the prospect of gaining his freedom, he continued: "I feel a lot better right now, in the last hour. I'll be going home as soon as possible." Then he walked aboard a Swissair flight to Zurich...
...precisely 3:20 p.m. one day last week, a Swissair DC-10 with 125 passengers aboard lifted off from Zurich's Kloten airport for a flight that ended, uneventfully, 4% hours later in Tel Aviv. Almost simultaneously, many more of the U.S.-built, tri-engine wide-bodies were taxiing to runways all over Europe. By week's end 13 European lines, including such prestigious carriers as Lufthansa, SAS, Alitalia and KLM, had put their 58 DC-10s back into the air. Though their decision brought cheers from the plane's beleaguered manufacturer, McDonnell Douglas...
...A310, which carries 200 to 255 passengers, is a later model that will compete with Boeing's twin-engined 767, which will be used on short-haul routes in the early '80s. The first A310s are due to begin flying in 1983 for Swissair, which last month signed an order for ten planes. That was a key deal because Swissair has depended heavily on U.S. planes in the past, and Switzerland is not a member of the Airbus group or of the Common Market, and thus was under no visible pressure to buy European...