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Word: switch (lookup in dictionary) (lookup stats)
Dates: during 1930-1939
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Usage:

...polls in a non-partisan primary to cull surplus candidates, leaving the two high men to choose from as Mayor of U. S. City No. 6. While a Mayor will not be elected until next month, observers knew the primary would hint whether Cleveland was ready to switch from Republican to Democrat...

Author: /time Magazine | Title: OHIO: Sixth City | 10/11/1937 | See Source »

...made a fortune for his employer, has reached his peak with the invention of a "star-wagon" which will return its driver to any desired point in the past. Nagged by his wife Martha (Lillian Gish) for his resigned poverty and fired by his employer, the inventor throws the switch of the star-wagon, and is instantly transported to the year 1902, when he met and married Martha. Resolved to rectify his mistakes, he says no to his heart, makes a practical match with a rich girl, amasses a fortune. His wife betrays him, associates force him into dishonest stock...

Author: /time Magazine | Title: Theatre: New Plays in Manhattan: Oct. 11, 1937 | 10/11/1937 | See Source »

...Queen Bee'' one better. According to the Air Corps, an old single-motored Fokker had taken off from Wright Field, Dayton, Ohio, with three men aboard, climbed to some 2,500 ft. where one of the men cut in the Sperry gyropilot and threw a mysterious switch. Then all three men leaned back with folded arms while the plane flew ten miles to Patterson Field and made a perfect landing, controlled not by a ground operator but solely by its own ability to follow a radio beam...

Author: /time Magazine | Title: Transport: Rigidity in Space | 9/6/1937 | See Source »

...most nettlesome question at Madison, Wis., where 400 delegates of the American Federation of Teachers were convened last week, was, once more, whether the A. F. of T. would continue its longtime affiliation with the American Federation of Labor or switch over to the C. I. O. The C. I. O. partisans are, in the main, labor idealists. The antiC. I. O. faction is opposed to the idea of industrial unionization, which would lump them together with janitors, waitresses, cooks, furnacemen, everyone else who worked around a school. There were plenty of hot words on both sides. Potent pleader...

Author: /time Magazine | Title: Education: Two Horses | 9/6/1937 | See Source »

...problem was one of learning (by U. S. advertising standards) to do business standing on his head-a position which produced a remarkable number of headaches. In explanation he cites the Chinese consumer's upsidedown wish to buy rather than be sold, his perverse refusal to switch brands once satisfied with the one he has got, resulting in an all-round sales resistance calculated to turn an occidental adman's hair grey. Example: Smarting under the British monopoly, a U. S. client gave the Crow agency a go-ahead on the biggest advertising campaign ever...

Author: /time Magazine | Title: Books: Ad Man in China | 8/30/1937 | See Source »

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