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Word: switch (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

When a Roman Catholic priest turns to address his congregation at Mass this fall, no longer will he mumble "Dominus vobiscum." Instead, he will pray it in English: "The Lord be with you." The historic language switch in the Mass, authorized by the Liturgical Constitution of last fall's session of the Vatican Council, is at last firmly set in the U.S. Enacted by the 245 Catholic bishops of the U.S., it has now been confirmed by the Holy...

Author: /time Magazine | Title: Roman Catholics: Praying It in English | 5/29/1964 | See Source »

Soon after the Oregon result was clear, the editors decided to postpone the nonpolitical cover that was coming off the press and switch to Nelson Rockefeller. Working largely from the reporting of Thimmesch and San Francisco Correspondent Roger Stone, who covered the general side of the Oregon campaign, Writers David Lee and Ronald Kriss put together the cover story for Senior Editor Champ Clark. In the process, all of them found renewed confidence in an old principle: political polls may stir up a lot of publicity, but they are no substitute for knowing, thinking journalists...

Author: /time Magazine | Title: A Letter From The Publisher: may 22, 1964 | 5/22/1964 | See Source »

...different jobs. When the end of a metal tube is inserted into the doughnut-shaped coil, it can be shrunk tightly around any insert such as a plug or a threaded fitting. To expand a metal tube, a cylindrical coil is pushed inside it. A flick of the switch, and the tube expands to bind itself solidly to whatever surrounds it. To stamp a flat piece of metal with a pattern, a trademark of elaborate lettering, the metal is placed between a flat coil and a die. When the coil is activated, the opposing magnetic field in the sheet shoves...

Author: /time Magazine | Title: Technology: Magnetic Metalworking | 5/8/1964 | See Source »

...wholesale switch of cigarette smokers has jumped the cigar-smoking populace to 18 million. Among them are an estimated 100,000 women, including such well-pouted puffers as Greta Garbo and Edie Adams, who advertises Consolidated's Muriels. The heaviest pitch to women has been made by second-ranked General Cigar ("Should a gentleman offer a Tiparillo to a lady?"), but Consolidated has also acknowledged the market. It's "Have you noticed how many men are smoking cigars?" ads have been discreetly rephrased to "Have you noticed how many people are smoking cigars?" The cigar companies doubt that...

Author: /time Magazine | Title: Tobacco: What the Cigar Needs Is A Good Five-Cent Machine | 5/1/1964 | See Source »

...into the rear of one seat; inflated before impact, it spread backward in two sections-one over the feet and legs of the dummy in the seat behind, the other over its upper body-and cushioned that "passenger" against impact injury. Such bags, which can be inflated by a switch in the pilot's compartment when a crash seems probable, are the first devices for individual passenger safety under serious consideration by the industry since the safety belt...

Author: /time Magazine | Title: Air Safety: Delightful Destruction | 5/1/1964 | See Source »

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