Word: switch
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Dates: during 1960-1969
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...mathematical probabilities. Last week Emmert took on a job that calls for both skill and luck: the presidency of A. V. Roe Canada Ltd., a $270 million complex that produces aircraft, steel, engines and buses. Because Canada makes no missiles, Roe has fared worse than most planemakers in the switch away from aircraft; last year its sales fell 27% to $242 million. Emmert, who began as a production-line worker at Seattle's Boeing plant and became executive vice president of Ford of Canada at 34, plans to push Roe's recent diversification into vending machines and aluminum...
...installation of attackproof, underground launching sites for the nation's Atlas, Titan and Minuteman intercontinental ballistic missiles. By the time this system is completed in 1963 it will have cost $7 billion, and scores of nuclear-armed missiles will be poised to strike, with the flick of a switch, at the enemy heartland...
...Grim Reminder. Brains of the labyrinthine complex is a two-story control center, where the ten-man crew will work and live. The green-walled, fluorescent-lighted upper floor is crammed with consoles, television monitors and countdown timers. For each Titan there is a switch marked with multiple target designations. If the occasion ever comes, the crew will receive a coded target message from SAC headquarters at Omaha, flip switches accordingly. The missile will be fueled automatically, the surface doors opened, the Titan raised a foot a second to ground level and fired within minutes...
...next reel is all kinds of fun: a hilarious switch on the man-walks-dog routine, a kindergarten course in the divergence of species, and possibly even a sly political charade with special interest for those nations that are tied to a bear. When the pup leaps off in pursuit of a wood rat, the cub just sits there on his little bear behind and wonders vaguely what all the barking is about, so the rat gets away and the pup goes hungry. The bear on the other hand finds plenty to eat -berry bushes and beehives...
Besides carrying the biggest stick in baseball, Mickey Charles Mantle, 29, speaks with a soft-selling voice in the world of advertising. A switch-hitter, Mantle has personally endorsed a clutch of products ranging from Camel cigarettes to an anti-smoking pill called Bantron, now leads both leagues in the amount of money he collects from testimonial ads-a sum so large that his business agent prudently will not divulge...