Word: switch
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...provide the funds needed for education and mental health, the legislature should support Governor Volpe's sales tax proposal. Its chances have brightened as two Democratic senators have already said they will switch their votes to support the new tax. Those with reasonable doubts should consider ways to make the graduated income tax more palatable to the voters. Future financial crises would involve easier choices if the two tax sources, incomes and purchases, could both be tapped at moderate levels...
...progress. "Juicy Brucey" is a pleasant, articulate, ascetic-looking man of 31, thin, blond and balding. He has the disconcerting ability to talk in a completely calm and normal voice for the duration of a record, then hold up a hand in warning, switch on his mike, talk with raised pitch and volume for half a minute in perfect disc jockey jargon, put a new record on, turn off the mike, and ask, "Now what were we talking about?" When I marveled at his completely transformed on-the-air personality, he said a little defensively, "It beats working...
...strong suit is marketing. Since last September Doyle Dane has received new billings worth $35 million from U.S. Rubber, Mobil Oil, Gillette, Ocean Spray, Bankers Trust-and only last week another $6,000,000 to $8,000,000 from Lever Bros. For the chief casualty, Foote, Cone & Belding, the switch meant the loss of more than $12 million in billings for such products as JellO, S.O.S. scouring pads and Kool-Aid. Outwardly, executives managed to keep their cool, if not their Kool-Aid; playing the never-ending game of Madison Avenue statistics, they pointed out that between...
...switch is the work of California Linguistics Expert Maurice William Sullivan, 40, whose interest in language goes back to his hitch as a marine teaching German to U.S. Navy officers during World War II. Many a degree later (B.A. and M.A. in English at Yale, Ph.D. in linguistics at Madrid, B.A. in Spanish at Puerto Rico, M.A. in Spanish at Middlebury), he took up reading theory at Hollins College and Stanford and then retired to a hilltop in California's Santa Cruz Mountains to develop his books. Distributed by McGraw-Hill, they are now used by 200,000 children...
Direct Nuclear Hit. Little is left to human error. Should no one notice a major development, or should a number of seemingly unrelated minor developments signify trouble, electronic brains set off flashing lights, ring bells, and sound other assorted alarms. On one switch box where alarms are manually triggered, a NORAD operator has already taped a crude sign: "Don't push buttons. It makes a real offensive noise...