Word: switch
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Dates: during 2000-2009
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Despite complaints from angry residents worried about their safety, the mayor of Dörentrup, Friedrich Ehlert, still defends his original decision to flip the switch. "If I watch TV at home, and then go into another room, I switch the lights off in the lounge," he says. "People shouldn't expect the streetlights to be on when they're not outside." But he's delighted with the new scheme, pointing out that, although the council picks up the electricity bill every time anyone uses Dial4Light (locals pay for the call), it's still cheaper than running the streetlights through...
...residents of Dörentrup can now switch on the lights on a specific street whenever they like. All they have to do is register for the scheme online and provide a phone number. Each time they need to see in the dark, they call the Dial4Light number and either recite or enter the six-digit code - which can be found online or on every lamp in each street - that corresponds to the stretch of road they want lit. Within seconds, the lights are on, and they'll stay on long enough for someone to walk from...
...roll out the scheme for the entire village (pop. 9,000). Utility company Lemgo estimates it will cut Dörentrup's carbon emissions by some 12 tons each year compared with leaving the streetlights on all night. "We found out that on each stretch of road, people only switch on the lights up to three times each night," explains Frank Bräuer, project leader at Lemgo. "That's why this system works in villages or on the outskirts of a town where residents don't need the lights burning all night...
...revenue that could be used for a number of green programs, including cash for clunkers. Certainly, efficiency is an important goal - a new report from McKinsey & Co. found that the U.S. economy could save $1.2 trillion through 2020 by investing $520 billion in various efficiency investments - and encouraging the switch to less wasteful cars is smart policy. But unless we end the era of cheap gas too, those savings will go down the drain...
...Oppama plant in its first full year of production. The company anticipates sales of 200,000 in 2012, when the car will be sold globally. Richter says 200,000 is a conservative goal. But Yoshida argues that it's far from certain drivers will switch. "There's still a big question mark [regarding sales] because of consumer perception caused by the limitation of driving range...