Word: switch
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Dates: during 2000-2009
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...hard enough to keep up with changing consumer tastes. But staying ahead of the technological curve can be even tougher. Just ask Motorola, which surrendered its dominant U.S. position in cell phones by ignoring the impending switch from analog to digital technology. Or its rival, Nokia, which missed the popularity of clamshell phones. Recognizing an impending technological shift is just part of the challenge; companies also have to guess right about when to embrace it. "It's like a pitch coming in--you have to decide if it's a fastball or curveball," says Bain director David Harding...
...many cases, the customer comes dead last. A company like Toys "R" Us may blame Wal-Mart for destroying its core toy business, but "[nobody's] customers just walk away; they will put up with a lot of stuff," says business strategist Fred Wiersema. "By the time they switch, they are really...
...argued that the ban was in fact especially counterproductive in that—for economic reasons—it would prompt many tailgaters to purchase hard liquor instead. The resulting effect would be increased consumption of hard liquor among students—not, as Lewis had argued, a benign switch from keg beer to canned beer. The unfortunate outcome in 2002 proved that Lewis’ logic was flawed...
...coaches obviously felt strongly enough about his ability as a running back to not switch Carrington to a position in the defensive backfield, a change they have not hesitated to make for many former star high school running backs, including two All-Ivy players—safety Chris Raftery ’04 and cornerback Benny Butler...
...That just happened, and it causes some problems for retailers,” Murphy said. “They have no obligation to call us and say, ‘We’re going to switch,’ so it’s the risk of doing business...