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Word: switched (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Usage:

...sweeter Coke after just finishing an ad campaign that said Coke was less sweet than Pepsi? And who would be stupid enough to change Coke one year before its 100th anniversary, thereby passing up an unprecedented advertising blitz for Coke's centennial? And who would be dumb enough to switch to a formula that only six out of 10 preferred to an American tradition...

Author: By John Rosenthal, | Title: Coke Are It | 7/23/1985 | See Source »

...that can require debtors to take out more and more loans simply to stay even. Eventually, of course, all the IOUs come due. Before then, a sharp drop in incomes or corporate profits could leave many individuals and firms without sufficient means of repayment. They would then have to switch to painful frugality and perhaps be forced into bankruptcy. "Debt in many cases facilitates economic activity," says a Federal Reserve economist. "Like alcohol, it stimulates to a certain point. Then it becomes burdensome. It is not clear at what point stimulation turns to drag, but many people seem to think...

Author: /time Magazine | Title: Bloated with Heavy Debt | 7/15/1985 | See Source »

...bringing the party's total to 63. The tally makes it doubtful that Mugabe will be able to win the unanimous parliamentary backing now needed to impose one-party rule. But it does bring him closer to the 70 parliamentary votes that will be needed under the constitution to switch to a one-party system after...

Author: /time Magazine | Title: Zimbabwe Mugabe's Win | 7/15/1985 | See Source »

Parents may encourage such a switch. Says Vietnamese Refugee Le Giau, a resident of Fountain Valley, Calif.: "They should change their names because it's easier for them when they go to work." His three daughters, Hanh, Tien and Trang, are now known as Hannah, Christina and Jennifer. Food too can be a sensitive issue. "My brother wants to become American all the way," says Imelda Ortiz, 17, who left Mexico for Houston at age one. "He tells my mother to cook American food like meat loaf and potatoes. Instead we cook rice and beans and fajitas (skirt steak...

Author: /time Magazine | Title: Behavior: Caught Between Two Worlds for Children, | 7/8/1985 | See Source »

Ralph: One vote here for prurience, my sweet. Who wants to watch death- dealing hurricanes when you can switch to radio and hear Debbie from Manitoba describing her low clitoral sensitivity? How can soccer riots compare with Rosalie of Omaha asking Dr. Ruth which porno films to flash on the ceiling while locked in the clumsy embrace of Husband Bob, the rapid-fire mortician...

Author: /time Magazine | Title: Sexes: The Munchkin of the Bedroom | 7/1/1985 | See Source »

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