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Word: switched (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...while the lobbyists were making their rounds, EchoStar executives abruptly announced that negotiations with Murdoch had stalled, stymied by the media mogul's insistence that EchoStar switch to a Murdoch-approved descrambling technology. Some industry observers contend the technology issue is only a smoke screen for other problems faced by the venture. The deal was thrown further into doubt late last week when Preston Padden, Murdoch's top satellite executive, resigned, reportedly after clashing with EchoStar chairman Charles Ergen over control of the venture. "The EchoStar deal left me without a real job," Padden told TIME. "I have nothing...

Author: /time Magazine | Title: A DEVILISHLY GOOD DEAL FOR THE FAMILY CHANNEL | 5/12/1997 | See Source »

Animal foods? Sure, I'll cut out those trashburgers. Booze? What, and risk a clear view of reality? O.K., O.K., I'll cut down, or maybe just switch to a better brand of gin. But coffee? Can't do it. I interviewed Weil a few years ago and found him bright, overflowing with ideas and not at all dogmatic. So when he suggested I might deal with my low-level migraine attacks by taking an herb called feverfew and by giving up coffee, I was willing to try. The feverfew worked--it dilates blood vessels--but the coffee thing didn...

Author: /time Magazine | Title: MY FIRST TWO WEEKS ON DR. WEIL'S HEALTH REGIMEN | 5/12/1997 | See Source »

When both Alex and Jennifer got into Harvard, the family decided to switch partners for convenience sake. Since then, Alex and Jennifer have been a team, and have been members of the ballroom dancing organizations at Harvard...

Author: By Matthew R. Hubbard, | Title: THE SAGA OF THE SIBLING SAMBA | 5/7/1997 | See Source »

...anyone else can do about these trends. Strategic philanthropy and cause marketing are hot because they serve business well while raising billions of dollars for worthy causes. It's a classic win-win. A recent survey by Cone Communications and the Roper Group found that 76% of consumers would switch to a corporate brand or product that supports worthy causes, provided that the price and quality were on a par with other goods. That's up from 66% in a 1993 study...

Author: /time Magazine | Title: THE NEW WORLD OF GIVING | 5/5/1997 | See Source »

...drug abuse, for similar reasons. Both these genes, it turns out, contain the blueprints for assembling what scientists call a receptor, a minuscule bump on the surface of cells to which biologically active molecules are attracted. And just as a finger lights up a room by merely flicking a switch, so dopamine triggers a sequence of chemical reactions each time it binds to one of its five known receptors. Genetic differences that reduce the sensitivity of these receptors or decrease their number could diminish the sensation of pleasure...

Author: /time Magazine | Title: ADDICTED: WHY DO PEOPLE GET HOOKED? | 5/5/1997 | See Source »

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