Word: switched
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...cooked up a way to augment families' college savings by getting companies such as ExxonMobil, McDonald's and Toys "R" Us to funnel a percentage of a customer's spending into a tax-deferred state tuition savings account. The membership program, which launched last week, ensures customer loyalty. Why switch to MCI if AT&T will put 4% of your monthly bill toward Junior's education...
...Martin escaped into the English department his sophomore year so that he could attempt a creative thesis. “I realized that I was regularly ditching my sophomore tutorial to go to poetry readings—a clear sign something was wrong.” Having made the switch, he began to focus wholeheartedly on poetry, taking poetry workshops and beginning much of the work that later developed into his thesis. “I basically didn’t do anything in my classes this whole year—all I did was work on my thesis...
...case of a power outage, the UPS is supposed to provide energy to FAS computer systems until they switch over to a back-up generator. Yesterday afternoon, a battery malfunction caused the systems to lose power and go offline...
...much more serious threat on the digital horizon. As prices for digital cameras continue to fall, consumers will abandon film in greater numbers. That means Kodak's high-margin film franchise, which brings in about a third of the company's profits, will bear the brunt of the switch. So even though Kodak has lost some market share over the past few years in a brutal price war launched by Japanese rival Fuji, it still captures a commanding 65% of a sunset business. "I don't see how Kodak can be as profitable, or have the same level of dominance...
...fuel per race. A Maryland man proposed shunning large houses in favor of smaller, more energy-efficient homes--an idea a San Jacinto, Calif., homeowner put a slightly different spin on. "Many of us have small lawns that we mow with gas or electric machines," he wrote. "Why not switch to manual or push lawn mowers?" And our hearts were warmed by a Durango, Colo., woman's idea: "You didn't mention drying laundry on clotheslines. Remember getting into bed that first night after washday when sheets smelled fresh? That smell is right up there with that of baking bread...