Word: switcheroos
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...Russian electroslag refining process that is used to produce high-quality alloy steels. Noting that the Russians are usually eager to acquire American expertise for their industries, Patent Management's General Manager Clifton Hilderley admits that peddling Soviet patents in the U.S. is "something of a switcheroo." Though the Soviets want to sell in the West in order to acquire currency, they are reluctant to part with some of their more advanced technology. The secret of doing business with the Russians, says Hilderley, "is to be very patient with them." Certainly, in East-West trade, patience can pay well...
Vulgar Parlance. The gag illustrates Allen's reliance on a comic device that is as old as Aristophanes-the principle of inversion or, in more vulgar parlance, the old switcheroo. Woody's divorce joke, in fact, is merely an updated version of a line used by Oscar Wilde in The Importance of Being Earnest. "If I ever get married," drawls Algernon, "I'll certainly try to forget the fact. . . Divorces are made in Heaven." For a time, Allen used so many switches that friends in the trade referred to him as Allen Woody. He carried a sword...
Professor is a manic switcheroo on the Dr. Jekyll and Mr. Hyde theme. Kelp, with his chipmunk teeth, soup-bowl haircut, horn-rimmed half glasses and Neanderthal lope, is fed up with himself. One night in his laboratory he stirs up and quaffs a concoction that will make him strong, handsome and irresistible to women-for what woman could resist a sun-lamp tan, a Shinola coiffure, a high-roll shirt collar, and an electric blue suit with black lapels? Thus decked out, God's gift to coeds invades the Purple Pit (a Paramount updating of the old campus...
...Chuck, and he was happy. But soon he was in his usual jam -the boys found the camping ground cold and hard, and so did he; he bundled them all off to a motel, and everybody thought he had kidnaped them. Scripter John Vlahos could not resist the predictable switcheroo for a misty-moist ending (the Rangers discovered the publicity on the Beaver Patrol had been sensational, and Uncle Chuck finally felt wanted), sometimes seemed to be writing an artful recruiting appeal for parent participation in youth groups. But his simple story was redeemed by an authentic feel...
...corporate merger, it is usually the big company that buys a smaller one. Last week Boston's up & coming Tracerlab, Inc. pulled a switcheroo. Tracerlab, which grossed only $1,700,000 last year, bought the much bigger ($8,000,000 gross) Kelley-Koett Mfg. Co. of Covington, Ky., one of the oldest and biggest U.S. X-ray equipment manufacturers...