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Word: switches (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...panel at his own electronic piano, the teacher can speak or play to all or one of the students, or can listen to one or all over his own earphones. What a youngster plays is usually heard only by himself except at those moments when the teacher happens to switch him on to offer individual ad vice. If the instructor wants to give the class practice in playing the same piece together, he simply throws a switch and away they...

Author: /time Magazine | Title: Instruments: Turning On Students | 11/1/1968 | See Source »

Fade Out. The largest independent U.S.. tube manufacturer, National Video suffered the classic one-product-company disaster. Seizing on glowing industry predictions of a surge in color TV sales, Cole decided to phase out production of black-and-white tubes, on which he was losing money, and switch to color. In 1965, he floated a $12,095,000 stock issue to bankroll expansion. Orders for color tubes from Motorola, Admiral and other set makers poured in, rocketing 1966 sales to $89 million. Profits reached $7,300,000 compared with the previous year...

Author: /time Magazine | Title: Corporations: A $90,000 Gesture | 11/1/1968 | See Source »

Then- fadeout. Last year sales leveled off in defiance of predictions that a majority of black-and-white owners would switch to more expensive color sets. This year color TV sales are running 30% below expectations. Beyond that, many of Cole's old customers are now supplying more of their own color tube needs...

Author: /time Magazine | Title: Corporations: A $90,000 Gesture | 11/1/1968 | See Source »

...voters in Illinois and Indiana have to make sure Nixon does not get the vote. Because the two anti-Nixon men are very close, existential voters in these states will have to keep up with the polls, read the daily newspapers, and switch candidates if the other has a better chance of beating Nixon...

Author: By John G. Short, | Title: A Scheme | 10/30/1968 | See Source »

...Late. Stratford's airfield proved too small for the big jets. Murphy arranged to switch Humphrey and his entourage to smaller Electras. Word came that 150 New Left students at Trinity College planned to disrupt a noon appearance in Hartford's Constitution Plaza. Calls went out for 200 Yale and Mount Holyoke students to get between Humphrey and the hecklers. The Connecticut General Life Insurance Co., hosts for the housewives' chat, did not have enough mikes or telephones. Murphy arranged to have the equipment installed...

Author: /time Magazine | Title: The Campaign: Dodging the Dragon's Tail: The Advance Man's Work | 10/25/1968 | See Source »

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