Word: switches
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Dates: during 1960-1969
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...This is a whole new concept for us." So said Princeton quarterback Scott MacBean of the Tiger's switch this year from a traditional single-wing offense to the "T" formation...
...will contain only two calories in eight ounces. "This was a jumping joint," says Charles W. Adams, senior vice president. "We got a lot of printers up in the middle of the night." PepsiCo, which began marketing a new Diet Pepsi the day the ban was announced, attributed its switch to a burst of altruism. Big ads in newspapers noted solemnly: the "Pepsi-Cola Company cannot in good conscience offer its customers any products about which even the remotest doubt exists." The ad urged that "other soft-drink companies . . . follow Pepsi-Cola's lead in developing cyclamate-free beverages...
...Mexico, where Jeep buys its engines from American. American will take over Kaiser's auto plants in 34 countries, acquire a new line for its 2,400 dealers at home, and likely gain much-needed recruits among Jeep's 1,600 dealers, some of whom will switch to AMC. American also inherits Jeep's substantial Government business, which amounted to 62% of its sales of $477 million last year, and a $190 million Jeep contract to build Army trucks, which was announced by the Pentagon on the same day as the sale...
Diet drinks containing cyclamates must be removed from shelves by Jan.1. The announcement took some producers unaware. Instead of trying to fight the ban, Coca-Cola officials say that they are experimenting with other "formulations" for their Tab and Fresca diet drinks, and will probably switch to some other low-calorie sweetener. PepsiCo, which was obviously not caught napping, immediately announced that it will begin marketing within a few weeks cyclamate-free Diet Pepsi-Cola "with a touch of real sugar...
...other sweetener. "The public will continue to look for other diet products rather than return to sugar products," says Marvin Eisenstadt, an official of Cumberland Packing Corp., producers of Sweet 'N Low, a sugar substitute made of saccharin and a cyclamate. It is unlikely, however, that dieters will switch to saccharin, since it often leaves a bitter taste. Obviously a big pot of sugar awaits the inventor who can formulate a new product that is safe, sweet and noncaloric...