Word: switches
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...visiting Canadian diplomat that the war would not be a protracted one, contending: "We won't have to wait too long." His reasoning: the U.S. elections in November will produce so much opposition to Lyndon Johnson's Viet Nam policies that the President will have to switch course...
Last week Hertz announced that effective Dec. 1, it will switch its domestic advertising account from Norman, Craig & Kummel to Carl Ally Inc. Ally is a four-year-old agency, so small (ten clients, 76 employees) that its annual billings of $11.5 million are hardly larger than those of its new client ($7,000,000-$9,000,000). Board Chairman Carl Ally, 42, along with his two top vice presidents, previously worked for Detroit's Campbell-Ewald, which had the Hertz account from 1934 to 1959. Says Ally of his acquisition: "We needed someone really big to jump...
Neither Hertz nor Norman, Craig & Kummel gives a reason for the switch except that there has been "a basic disagreement concerning the advertising strategy that should be employed by Hertz in the U.S." Madison Avenue speculation is that Ally will drop the ever familiar "Let Hertz put you in the driver's seat" theme. Some of his cur rent campaigns have clearly been influenced by soft-selling Doyle Dane Bernbach, which developed Avis' underdog* theme. Among Ally clients are Horn & Hardart ("no frills"), Tensor Lamp ("little me") and Volvo ("small but tough"). Ally, however, insists that...
...Morgan J. Cramer, 59, moved from P. Lorillard Co., where, until six weeks ago, he was chairman, of the international division, to Royal Crown Cola, where he becomes president of its international subsidiary. Cramer's switch from puffs to pop was described as amicable. In his 35-year career with Lorillard, Cramer concentrated on the company's exports, retained his interest in overseas business after he became president in 1961 and chief executive a year later. Lorillard's greatest sales (95%) and biggest headaches, though, are in the domestic field, where its onetime fast-selling Kents have...
...times in the accents of self-hatred. Bill Maitland says, "I myself am more packed with spite and twitching with revenge than anyone I know of. I actually often, frequently, daily want to see people die for their errors. I wish to kill them myself, to throw the switch with my own fist." There is little that Osborne does not abominate. With passion, grief, and hysteria, he records the unease of all the 20th century's displaced...