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Word: switches (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...Democrats should run Rose Kennedy for President. She is the only person who could make me switch parties...

Author: /time Magazine | Title: Letters: Aug. 22, 1969 | 8/22/1969 | See Source »

...under-30 set. This fall, ABC is introducing the idea of 45-minute shows aimed at the young. Based on Billboard magazine's hot-record charts, radio's Hit Parade will be turned into a new pop-music show, The Music Scene. Then, before viewers switch their dials, The New People will strand a planeload of youngsters on an abandoned Pacific island for another 45 minutes every week...

Author: /time Magazine | Title: Television: Year of the Unspecial | 8/15/1969 | See Source »

...order to amend the constitution, Park must first win the approval of the National Assembly, in which his party has eight seats fewer than necessary for the two-thirds vote required. Furious bargaining is now under way with opposition members who might be induced to switch. The next step will be a national referendum on the proposed amendment. In a televised speech, Park declared that he regarded the referendum as "a vote of confidence. If the proposal is defeated, I and the government will immediately step down." He enjoys enough popularity among both people and army to make such...

Author: /time Magazine | Title: South Korea: Lease on the Blue House | 8/8/1969 | See Source »

Tobaccomen may try to attract customers by spending more heavily for coupons and perhaps contests. They may also bring out more and more new brands. Chairman Robert Walker of American Brands (Pall Mall, Lucky Strike) says that "the battleground for cigarette sales will probably switch to other media...

Author: /time Magazine | Title: Tobacco: The Dike Breaks | 8/1/1969 | See Source »

...housing convention might have been one force to help build it, but its battle for rent control convinced many of its members that rent control is the most urgently-needed measure. The loss of the battle appears to have induced many to switch to referendum campaign where their fight for the cherished rent control can continue. Whether the housing convention can lure these supporters back, if only for an evening, to back for example, approval of a housing site is unclear. It may be impossible, for rent control remains the most attractive issue...

Author: By William R. Galeota, | Title: Rent Control Showdown | 8/1/1969 | See Source »

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