Word: switches
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Dates: during 1980-1989
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...Mullins, 57, is too angry just to gripe. A Coke drinker for 50 years, he has formed an association in Seattle called the Old Cola Drinkers of America. The group's aim is to force Coca-Cola to switch back to the original + formula or at least release it to another bottler. Mullins first set up a hotline featuring a recorded pep talk: "Let's get Coca-Cola to start making the old Coke again." After receiving 60,000 calls, the line was disconnected last week. Mullins talks about filing a class action against the company, claiming that...
...survey showing that its sales were up 14% from those in the same month last year, its best gain ever. In a newspaper ad aimed at "all new Pepsi drinkers," the company claimed that "nearly half of those who have tried the new Coke say it's time to switch from Coke, and the overwhelming majority say they'll switch to Pepsi." Roger Enrico, president of Pepsi-Cola USA, said his surveys show that 60% of new Coke drinkers see it as "weaker in flavor delivery." But hold on, countercountered Coke. Pepsi's sales figures are distorted because they include...
French banks and credit-card issuers plan to switch completely to smart cards by 1988. In the U.S., MasterCard will launch the first smart-card experiment this fall by giving out about 100,000 of them in Columbia, Md., and Palm Beach, Fla. If that pilot program goes well, MasterCard may begin national distribution as early...
...short term he needs a victory, or at least the prospect of one, to fend off any impression that he is becoming an impotent, lame-duck President. His second term has begun badly, and his Administration seems stalled. The major high- level shuffles last January, particularly the job switch between Chief of Staff Baker and Treasury Secretary Regan, wasted time that could have been spent exploiting Reagan's re-election momentum. Congress handcuffed the President on aid to the contras in Nicaragua, MX missile deployment and his defense buildup. Reagan's visit to a German military cemetery in Bitburg raised...
...young, single executive in New York City with a salary of $25,000 who rents an apartment. He pays $2,056 in state and local taxes. While he currently itemizes deductions, he would switch to a short form under Reagan's proposal because state and local taxes would not be deductible...