Word: switches
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...that can require debtors to take out more and more loans simply to stay even. Eventually, of course, all the IOUs come due. Before then, a sharp drop in incomes or corporate profits could leave many individuals and firms without sufficient means of repayment. They would then have to switch to painful frugality and perhaps be forced into bankruptcy. "Debt in many cases facilitates economic activity," says a Federal Reserve economist. "Like alcohol, it stimulates to a certain point. Then it becomes burdensome. It is not clear at what point stimulation turns to drag, but many people seem to think...
Parents may encourage such a switch. Says Vietnamese Refugee Le Giau, a resident of Fountain Valley, Calif.: "They should change their names because it's easier for them when they go to work." His three daughters, Hanh, Tien and Trang, are now known as Hannah, Christina and Jennifer. Food too can be a sensitive issue. "My brother wants to become American all the way," says Imelda Ortiz, 17, who left Mexico for Houston at age one. "He tells my mother to cook American food like meat loaf and potatoes. Instead we cook rice and beans and fajitas (skirt steak...
Ralph: One vote here for prurience, my sweet. Who wants to watch death- dealing hurricanes when you can switch to radio and hear Debbie from Manitoba describing her low clitoral sensitivity? How can soccer riots compare with Rosalie of Omaha asking Dr. Ruth which porno films to flash on the ceiling while locked in the clumsy embrace of Husband Bob, the rapid-fire mortician...
...survey showing that its sales were up 14% from those in the same month last year, its best gain ever. In a newspaper ad aimed at "all new Pepsi drinkers," the company claimed that "nearly half of those who have tried the new Coke say it's time to switch from Coke, and the overwhelming majority say they'll switch to Pepsi." Roger Enrico, president of Pepsi-Cola USA, said his surveys show that 60% of new Coke drinkers see it as "weaker in flavor delivery." But hold on, countercountered Coke. Pepsi's sales figures are distorted because they include...
French banks and credit-card issuers plan to switch completely to smart cards by 1988. In the U.S., MasterCard will launch the first smart-card experiment this fall by giving out about 100,000 of them in Columbia, Md., and Palm Beach, Fla. If that pilot program goes well, MasterCard may begin national distribution as early...