Word: switzerland
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Just a decade ago, Switzerland seemed doomed to lose its place as the superpower of time. Tokyo was ticking ahead with inexpensive wristwatches that captured a larger and larger share of the market. But in 1983 the jazzy and fashionable Swatch, which sells for $30, buzzed into markets from Singapore to San Francisco and rescued the Swiss industry in the nick of time. Now Swatch has a new Swiss competitor clipping at its heels...
...which reminds me of the month, three summers ago, when my parents, grandmother, brother and I vacationed in Austria and Switzerland. We spent the last week on a mountain called the Rigi Seebodenalp, near Lucerne...
...even among nonreaders. In a recent survey of French viewers, 38% said Pivot was their favorite TV personality. (His closest competition: a German shepherd named Junior who is featured on a hit show about pets.) Nor is his popularity an exclusively French phenomenon. Apostrophes is also seen in Belgium, Switzerland, Canada, French-speaking Africa, Poland and even on a cable channel in Manhattan...
...landing in all corners of Europe. In Italy, where tourism accounts for 7% of the gross national product, the splashing Fountain of Trevi in Rome is once more filling up with the coins tossed by sentimental U.S. tourists. The Swiss state railways report that Americans planning vacations in Switzerland bought twice as many rail passes in May as they did a year earlier. The airline SAS reports that tickets from the U.S. to Scandinavia are "basically sold...
...images of homey warmth and welcome. The European Travel Commission, a consortium of 23 member nations, is spending $50 million this year to promote Europe to Americans as "one of the safest travel destinations," while the Swiss National Tourist Office has mounted a $1 million publicity campaign that stresses Switzerland's "stability and tranquillity." A $3 million advertising blitz touting the pleasures of Greece includes a series of TV commercials, first aired last year, in which such all- American personalities as Cliff Robertson, Lloyd Bridges and Sally Struthers tell their compatriots, "I'm going home . . . to Greece...