Word: swivet
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Dates: during 1990-1999
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...advertising world is in a swivet because familiar mass-market brand names such as Pampers and Marlboro are suddenly reeling from low-priced generic competitors. Tiny Tiffany Trump, in contrast, symbolizes the enduring cachet of a certain type of luxurious commercial pedigree. What could be more emblematic of this shopping-obsessed century than a fin-de-siecle vogue for naming children after favored stores? After all, the latest list of the most popular names for girls already veers toward the comically pretentious, with Nicole, Brittany and Ashley far outpacing plain Jane and simple Susan...