Word: swofford
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Dates: during 1980-1989
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...hottest buzz word on Madison Avenue is fast becoming perestroika. The latest sign of Soviet chic: Moscow unveiled an ad campaign last week to lure U.S. business travelers onto Aeroflot, the national airline. Created by Miami's Kelley Swofford Inc., the ads tempt Americans with "perestroika perks" ranging from complimentary nights in a Moscow hotel to a free Mont Blanc pen "to sign your deal with the Russians...
...Pacific-10 conferences had already signed separate provisional TV deals. Oklahoma and Nebraska had also put their fall schedules up for sale, but they were disappointed with the results. "A lot of people felt that the open market would be a golden market," said John Swofford, head of the N.C.A.A.'S football television committee. "I don't think that's going to be the case. I see more games being broadcast, but I see those games worth fewer dollars." With the season openers only eight weeks away, college football teams had the ball again, but they were...