Word: swoon
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Quite a maudlin piece on Sinatra-written as though a teenager, about to swoon, were writing her thesis on mush...
Worse still, they started to swoon. It began at the Paramount when a teen-aged girl, who had stood all night outside the theater and then sat through seven shows without food, quite naturally passed out in her seat. The tabloids screamlined the story. After that they were dropping in the aisles like flies. At the height of the swoon syndrome, Frankie Boy got around 250,000 letters a year...
...whole world was at war, but there in the headlines was The Voice, The Verce, The Larynx, The Tonsil, The Bony Baritone, The Sultan of Swoon-"none other" (as Jimmy Durante expressed it) "than Moonlight Sinatra." Radio comics gnawed ecstatically on the famous skinnybones. "The pipestem Caruso." "He has to pass a place twice before he casts a shadow." "I know the food here is lousy," cracked Phil Silvers as Frank walked onstage in their Army show, "but this is ridiculous...
Warm-Weather Cheers. Chicago's optimists had a hard time believing Slats. The Sox, after all, had an unnerving and persistent failing called a June swoon, a mid-season slump that started them sliding toward the second division. But last week, even the diehards agreed that Marion's cold-weather prediction might pan out. The White Sox took two out of three games from the disintegrating Yanks; they split a four-game series with the Boston Red Sox and at week's end they were scrapping with the Yanks and Indians for the league lead...
Wooden Expression. Most admen agree that the new look in announcers was started by Ed Sullivan of Toast of the Town. Despite his wooden expression and lack of announcer's glibness, Sullivan does the sort of job that makes any sponsor swoon with joy. He spends much of his offscreen time racing around the nation on the dedicated work of selling Lincolns and Mercurys. He addresses regional meetings of auto dealers ("I explain that we're all part of a team'') and will show up in Portland. Ore., for its Rose Festival or Memphis...