Word: swoops
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...powerful countervailing force is corporate America. No matter how many narrowcasting options are made possible by the new technology, advertisers will still crave network television's unique ability to reach a critical mass of consumers at one swoop. For that reason, if no other, there will be pressure to retain some semblance of a network schedule and programming that appeals to a large cross-section of viewers. One possible scenario: a network show such as 60 Minutes or Roseanne will still "debut" each week at a set time. Many viewers will plant themselves in front of the set to watch...
...should be to simplify: eliminate the 1,500 private insurers (they can always go back to auto and life) and replace them with a Canadian-style "single payer," which could be the Federal Government, a quasi-public agency or each of the 50 states. In one fell swoop, health-care costs would be reduced by much of the $80 billion that now goes for "administrative overhead," producing savings that, according to the General Accounting Office, would be sufficient to insure everyone, without deductibles, coinsurance or Oregon-style rationing. It would still be the job of the new single payer...
...industry gurus, it made sense: Diller, with his programming expertise, joining forces with some of cable's leading techies, most notably John Malone, head of Tele-Communications, Inc., the country's largest cable operator. In one swoop, television's fuzzy dreams of an interactive future had acquired both immediacy and show-biz cachet. "I'm only surprised at how stupid the rest of us were not to see it," says Jeffrey Katzenberg, chairman of Walt Disney Studios. Jokes CBS president Howard Stringer: "Already he's scared the Sears catalog out of business...
...Untouchables each cost upwards of $1.5 million per episode, more than comparable network shows. Time Trax and Kung Fu, on the other hand, are made for only about $750,000; the savings come from shooting outside the U.S. and the efficiencies of doing 22 episodes at a swoop. Says Dick Robertson, president of Warner Bros. Domestic Television Distribution: "You can do all your car crashes at once, all your boat scenes at once, because you've written the whole season in advance...
...well nigh impossible, however, to completely capture a likeness in one fell swoop. The best caricaturists spend hours chained to their drawing boards, slogging away at their intended targets, trying to push and pull a satisfactory caricature into shape...