Word: swoosh
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Dates: during 1990-1999
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...experts say Eldrick ("Tiger") Woods strikes a golf ball so hard that the sound it makes in flight is unique--a kind of whining swoosh, occasionally accompanied by the crack of a club head caving in. The balls that emit this signature sound routinely travel farther than those of any other tournament player...
...right now, as usual, his eyes are on the future. "All of this, right back through there," he says, his hand traversing the horizon from the CNN Center-dominated southwest skyline up north past the big red Nike swoosh and into the northwest wasteland, that crumbling welter of faded-brick buildings and crack-vial sidewalks whose putative renewal could turn out to be these Games' most enduring local legacy. "This," the prophet says with unfathomable certitude, "is where it's all going to grow...
...version of God as track coach. "Let me see it," Hart says to Johnson as the runner takes the track in his new U.S.A. unitard. "What do you think of it?" Johnson asks Hart. "Well," says the coach, "I think the U.S.A. insignia is too subtle and the Nike swoosh is too bright. But that's the point, I guess." Just then another of Hart's runners, Marlon Ramsey, walks by. "Look, it's Superman," Ramsey says to Johnson, one of his probable partners on the U.S. 4 x 400-m relay team in Atlanta. "But, hey, what happened...
...symbol is known as a swoosh, but it could also be interpreted as a smirk. Like the one on the face of Jones, who has countersued the N.F.L. for $750 million after the league sued him for $300 million for selling the Cowboy name to companies like Nike. Or the smirk on the face of coach Barry Switzer, who can laugh at those who called him a buffoon, now that the Cowboys are favored by two touchdowns to beat their traditional rivals, the Pittsburgh Steelers, in Super Bowl XXX, Jan. 28 in Tempe, Ariz. Or the smirk on the face...
First, Pamela Anderson got a tattoo to advertise her upcoming movie, Barb Wire. Now Nike chairman Phil Knight has his own indelible self-promo. It's a "swoosh"-the Nike logo-on his left ankle. He was needled into it by young bucks at the shoe company, many of whom (no doubt counting on never being fired) also sport swooshes...