Word: swoosh
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...know, one that sounds like a roaring, rollicking Swoosh? Nike, the $18 billion sporting giant, knows a tough competitor when it sees one, and when it sees one, it attacks. So it surprised no one that as Under Armour announced it would try to revive the long-dead cross-training category (which basically describes shoes you can use to run, lift weights, jump rope or channel surf), Nike pounced. The company launched its SPARQ trainers--as the company puts it, kicks built for Speed, Power, Agility, Reaction and Quickness--a month ahead of the May debut of Under Armour...
...called best outfit was a short-sleeved “Speedy Gonzales” tee by Iceberg, black shorts with red lining by Guess, and a pair of black and red Chi-town Air Force Ones that I had custom outfitted with Gucci material on the toe and swoosh. I’d be shocked if anyone at Harvard even knows what Iceberg is, or once took the trouble to have their Timbs or Forces outfitted with Gucci, or even Louis Vuitton print. For two years in high school, I sold Gucci and LV outfitted shoes—sometimes...
...Price, religious studies professor at Whittier College (Calif.) and author of Rounding the Bases: Baseball and Religion in America, also thinks the Rockies should make more of their beliefs. "Nobody seems to complain when Tiger Woods promotes economic sponsorship by wearing the Nike swoosh on this shirt," says Price. "What's the difference with promoting religious affiliation? Isn't that more wholesome...
...where the retailer is a household name and sought-after employer. "We're competing against IBM and Dell and brands that are already huge out here," he says. "Everyone wants to show their families they work for a big name." Recruiting at top Chinese universities, Leonhardt would show the swoosh and the bitten apple, logos the students readily recognize as Nike's and Apple's. "But when I showed them the red bull's-eye--silence," he says. He compensates by showing them Target's rank in the Fortune500 (33rd...
...Dapper Dan Roundball Classic, the first-ever national high school all-star tournament, would turn him into one of the most influential and controversial figures in the sport.His innovations included working with NIKE to pay both high school and college coaches to deck their players out with the Swoosh, convincing Phil Knight’s then-upstart sneaker company to “just do it” by throwing unheard amounts of cash at a kid from UNC named Michael Jordan after the 1984 draft, and founding the ABCD Camp in New Jersey and the Big Time Tournament...