Word: swoosh
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...Those are the only possible human reactions to viewing Ping Pong, the underground Nike soccer ad that has dribbled around the Web faster than Pelé in his prime. In the spot, Ronaldinho, a Brazilian considered the world's best soccer player, laces up his new Nike cleats, the Swoosh as golden as his game, and then, from the top of the 18-yd. box, fires a soccer ball off the 4-in. crossbar. Before the ball touches the ground, he corrals the rebound on his chest, juggles the ball with his feet and repeats the feat three more times...
...except the one that matters the most to the planet. So the Oregonians are obsessed with claiming one last victory, in the beautiful game. For Adidas, a company started nearly 60 years ago by fussball fanatic Adi Dassler, a Nike victory on its home turf would be like the Swoosh-clad U.S. team knocking off Adidas-draped Germany in the finals. "Soccer is the lifeblood and the backbone of our brand," says Adidas brand president Erich Stamminger. "It's very, very emotional...
...scoreboard shows the Swoosh still trailing, though. Nike lost global soccer market share in 2005 and now has a 31% share, compared with 38% for Adidas, according to NPD Sports Tracking Europe. Historic hubris, maybe. "In 1998, they publicly said they wanted to be No. 1," Weigl says of Nike. "In 2002, 'We want to be No. 1.' I can tell you right now, they will again fail to achieve that goal." And you thought Argentina vs. England was a grudge match...
...Line Pimp, had flown in from Denver and was first in line to buy the $100 Cowboy Air Max 180s, which were scheduled to go on sale at 10 that night. Just 140 pairs of these limited-edition sneakers--a hunter green, lizard-skin design with a light pink Swoosh--were manufactured, and they would be sold only at the Miami store and only that night. As a snaking line of mostly young men waited for the doors to open, Thomas, 21, reflected on how much getting the shoes meant to him. "Shoes run my life," he said. "Without shoes...
...that would enhance our spiritual lives, something as meaningful to us as abundant food for hungry Medieval city dwellers. As I saw the symbol of my religious holiday on my forehead, I also noted the myriad other symbols I carried around: an Oakley backpack, signature iPod headphones, a Nike swoosh on my running shoes, designer jeans and sweater, and I did not even dare look in my closet…the list would require an op-ed. Let’s not be hypocritical: one cannot stand in the Yard for over sixty seconds without seeing a Louis Vuitton...