Word: swoosh
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...cheering every step of the race. The Winter Games has its own supply of electricity, but it's more a gathering hush as athletes contend with their frozen surroundings. You hear it in the cross-country skier's gasping solitary climb up a snowy hillside or in the sharp swoosh of a perilous slide down a bobsled track. Sometimes there's no sound but the wind as the ski jumper silently soars above the trees. Even inside the arenas, spectators will hold their breaths as a figure skater winds up for her triple-triple jump. Still, the winter silences...
...Nike rep. According to Miller's agent, Miller just inked the biggest deal ever for a skier, with equipment maker Atomic. He also endorses Barilla pasta, among other products, the income from which provided enough money for him to buy a 600-acre farm in New Hampshire. To the Swoosh folks, who love edgy marketing and freethinking athletes, a jock with a party rep doesn't amount to a problem. In December, Nike launched a website for Miller carrying the tagline "Join Bode" that features the skier offering his philosophy on everything from mental training to retirement...
...Attention...GO.” Instead of the normal SWOOSH of eight blades releasing and the smooth hum of the slides working quickly back up the tracks, I heard a distinct CRASH and then a THUNK. From that sound, I knew, instinctively, that the race was over. There is no breakage rule at Henley. In domestic regattas, if something breaks within the first 150 meters, the race is restarted. Not so across the pond. If anything goes wrong, as it did, our regatta is over...
...FAKE WATCH Last week Beijing added 25 luxury brands to a list of commonly copied labels banned from sale at the capital's knock-off laden markets, including Prada, Chanel and Louis Vuitton-but not the widely pirated Nike. Why will the swoosh still stay in play, threatening the footwear giant's more than $300 million per year in mainland sales? Because the shoes aren't considered luxury items, and in stores a pair of Nikes are "the same price as at the markets," said city official Zhang Guohong. Maybe it's time to raise prices...
...Swoosh. Ballgame...