Word: swoosh
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Nike launched a television advertisement in China showing Liu destroying the field and superimposed a series of questions designed to set nationalistic teeth on edge. "Asians lack muscle?" asked one. "Asians lack the will to win?" Then came the kicker, as Liu raised his arms above the trademark Swoosh on his shoulder: "Stereotypes are made to be broken." It was an instant success. "Nike understands why Chinese are proud," says Li Yao, a weekend player at Swoosh-bedecked basketball courts near Beijing's Tiananmen Square...
...well do marketing messages work on young kids? Market researchers find kids can identify brands from something like 18 months old. Some brand logos are better known than almost anything else: the Golden Arches, Mickey Mouse, the Nike swoosh...
Take a look at your Harvard hoodie, and you might see a familiar swoosh. Just before Nike made its first appearance at the Coop in 2001, a factory that produces college gear for the company was reported to be shamelessly abusing its workers, from paying sub-minimum wages to denying access to bathrooms, and illegally firing hundreds who went on strike to demand they be treated like human beings. The conditions at Nike’s Kukdong factory in China were uncovered by the Workers’ Rights Consortium (WRC). When their report on Kukdong was released, universities belonging...
...spokesman for the Sporting Goods Manufacturers Association International. Under Armour "was one of the most requested apparel items for Christmas gifts for all genders and ages," says Kevin O'Dell, assistant manager of Galyan's sporting goods in Gaithersburg, Md. "When Nike came out, it was all about the swoosh. Now it's Under Armour. If you watch any interview in a locker room, they're wearing Under Armour...
...company has been able to grow primarily by tapping market segments the global brands largely ignore. Li Ning shoes?distinguished by a logo that resembles Nike's famous swoosh, but with a foxtail attached?sell for $40 dollars?less than half the price of top-of-the-line foreign sneakers. They are popular in rural China, but not in the country's wealthier coastal cities, where residents prefer foreign brands. Li Ning Sports "is an old brand and it certainly needs revitalization," says Xue Xu, a marketing professor at Peking University and an expert on domestic brands. Moreover, Xue says...