Word: swoosh
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Students attached the handmade banner, reading “Where’s the VERITAS in slave labor?” and depicting a crossed-out Nike swoosh, to a lantern and the Coop sign. One member held the sign in place while others gave 100 “Harvard-Nike: Just don’t do it” leaflets to passersby, urging them to call University President Lawrence H. Summers...
...Nike swoosh made its debut at the Coop several weeks ago when the store introduced a new line of Harvard-wear produced by the Nike Corporation. Many T-shirts, hats and other athletic retail apparel adorned with Harvard’s name will now include the ubiquitous swoosh symbol directly below the usual logo...
...have turned Reebok from an also-ran into a contender for domination of the athletic-apparel market. Sure, Nike owns 36% of the U.S. sneaker business right now, compared with Reebok's 11%. But the league deals represent a long-term threat to the Swoosh. For one thing, it means that if Michael Jordan returns to the game, no matter what he wears on his feet, he'll be wearing a Reebok logo on his back. Such prospects have put Reebok in good favor with Wall Street; its stock is up more than 20% this year--and nearly 400% since...
...there's any progress on that front, it has come thanks to Tiger Woods and his sponsor, Nike. The Swoosh got into the golf-ball business on the cheap three years ago and, remarkably, has already pulled down 5% of the market. Part of Nike's secret is a simple technological shift to a solid-core rubber ball, which travels considerably farther than the conventional ball, made of wound rubber bands. Other companies have moved to similar balls. Titleist's Pro V1 solid-core balls are now so popular that they are being rationed to retailers...
Ultimately, Harvard's resistance to corporate sponsorship hurts our varsity athletes. Why should we turn down free uniforms, shoes and apparel for the price of wearing a tiny Nike Swoosh or sporting Adidas' Three Stripes? Why turn down the opportunity to get the students and community more involved in Harvard athletics free of charge? Are millions of dollars worth the price of allowing a few corporate banners to be seen here and there? Does sponsorship really take away from the sports we play...