Word: swooshed
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...Nike Without a doubt, the swoosh will stand by Woods. Nike has backed Woods since his 1996 professional debut and reportedly pays him $30 million per year. "I think he has been really great," Nike chairman Phil Knight told the Sports Business Journal this week. "When his career is over, you'll look back on these indiscretions as a minor blip, but the media is making a big deal out of it right now." Woods' sexcapades and subsequent absence from the Tour might not hurt Nike's $650 million golf business as much as you think. Golf accounts for less...
...that the last time he saw such a letter, the mocking laughter of his employers was “drowned in blood.” Suddenly, a series of goons are inexplicably beheaded, halved, and cut limb by limb in rapid succession. No sword or swordsman is visible, only swoosh sounds and silver flickers. Blood spatters the walls, ceiling, floors, and the camera itself as the old man murmurs, “He is a demon, straight from hell.” In a stupefying 60 seconds, every character is dead save a lone ninja, who ends the scene...
...back upstairs, and she swivels toward me on her stool. The tiny straw—those bar ones with the double holes—is pressed between her lips, and I think I hear a tiny swoosh of bubbly air, which means there is a hole somewhere. I put my hand against her knee to steady myself, then leave it there. “You’re really so pretty,” I shout, and everyone around us turns around...
...from $160-200. Some golf shoes in the market cost even more, but that's still a steep price during down times. Plus, golf is a crowded marketplace; in the U.S., for example, Nike owns 56% of the market. With Tiger Woods returning to the course, in his usual Swoosh-clad clothes, an upstart like GEOX is unlikely to make a serious dent. "It's not like the industry is crying out for a new brand or a new idea," says Powell. "It will be a very difficult challenge for GEOX...
Nike is trying to relaunch cross-training and deny the space to Under Armour. (The aerobics craze made Reebok, remember.) The Swoosh blitzed the airwaves with SPARQ ads during the NCAA basketball tournament; MY BETTER IS BETTER THAN YOUR BETTER went the tagline. SPARQs retail for $70 to $90, while Under Armour's shoes are in the $80-to-$100 price range...