Word: swooshed
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Dates: during 1990-1999
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Nike is reassessing everything, from the way it sells to retailers to the number of times the famous swoosh appears on products and in advertising. It will try to act smaller by developing categories such as golf, soccer and women's as separate business units. A gentler new ad campaign with the tag line "I Can" will augment--but not replace--"Just Do It." The company is also betting heavily that a new Alpha line of shoes and apparel, to be introduced late this year, will swing momentum back in its favor. "What we have to do is re-energize...
...last week as he busied himself with Important Work to prove he was moving beyond the campaign-finance scandal. The week's events and ceremonies were related to some of his favorite subjects--education, the environment, Internet smut--but Gore's performance was frequently off-key. The swoosh of his basketball in the Woodrow Wilson Middle School gym may have been exhilarating, but it could not make up for what had come before: a listless, interminable session in an overheated school library during which Gore droned on and on, consulting index cards and discoursing on the role of public education...
With the first swoosh, the record was shared. With the second, it was broken...
...codes, PIN codes, tracking numbers and confirmation codes: we live in a sea of irrational numbers. The artist formerly known as Prince now goes by a cryptic glyph, and the most famous shoe company on the planet advertises itself with a swoosh. And even as we pride ourselves on our exfoliating identities, our names seem ever more beside the point. The handover of Hong Kong to the Chinese, for example, was perhaps most significant as the disappearance of a culture of zany hybrids--Sir Run Run Shaw, Philemon Choi and Freedom Leung--into one where there are 4,000 Zheng...
...exalted child spent her life looking up to everyone else--and said only two words. Later I would realize that they were the message of her mission. "Luff Gott," she said. Love God. She pressed into my hand a poem she had written, as she glided away in a swoosh of habit...