Word: swooshed
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Dates: during 1990-1999
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West faces infirmity with the same sort of confidence, seeing his medical history as part of "a big, holistic swoosh." The author of Lord Byron's Doctor gives his own case the Byronic treatment. "From my first chemistry set, I knew that I was an experiment too ... I walked and breathed immersed in a world not mine, not made of me" is a fair sample of his lyric urges. West's prose thrives on making connections: the interactions of hospital gadgetry with his own balky machinery; or how a late Beethoven quartet integrates opposing moods. West lists those moods...
...SWOOSH: THE STORY OF NIKE AND THE MEN WHO PLAYED THERE...
...chairman and founder of Nike Inc. and the protagonist of Swoosh is Phil Knight, a former distance runner at the University of Oregon and a laconic accountant who thought it would be more enjoyable to sell shoes than balance checkbooks. He started out representing a Japanese running shoe called Tiger but realized he could create and hawk his own American shoe. Nike was named for the winged Greek goddess of victory and given the now familiar "Swoosh" logo (at the time, someone said it resembled an upside-down Puma insignia). At first Nike made shoes for serious runners...
...Swoosh, a readable if overlong history of Nike, follows the familiar trajectory of entrepreneurial success. A group of hell-raising, antiauthority types have a dream. (The Nike founders called their annual meetings Buttfaces, engaged in food fights and gleefully refused to give one another corporate titles.) The dream succeeds beyond their imaginings, and the small revolutionary company becomes a large and conservative one. Even now that Nike is a corporate giant, it still fosters the image of irreverent hipness with its striking advertising and superstar endorsers: the magical Michael Jordan, the bodacious Bo Jackson and those rebels with racquets, John...
...jolted out of bed by a deafening air raid siren. I flip on army radio to get a report and then run to the living room to peek out the window, which overlooks the western suburb of Ramot. I suddenly feel the "swoosh" of supersonic jet-wash that has become familiar to all Israelis...