Word: swooshed
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...codes, PIN codes, tracking numbers and confirmation codes: we live in a sea of irrational numbers. The artist formerly known as Prince now goes by a cryptic glyph, and the most famous shoe company on the planet advertises itself with a swoosh. And even as we pride ourselves on our exfoliating identities, our names seem ever more beside the point. The handover of Hong Kong to the Chinese, for example, was perhaps most significant as the disappearance of a culture of zany hybrids--Sir Run Run Shaw, Philemon Choi and Freedom Leung--into one where there are 4,000 Zheng...
...exalted child spent her life looking up to everyone else--and said only two words. Later I would realize that they were the message of her mission. "Luff Gott," she said. Love God. She pressed into my hand a poem she had written, as she glided away in a swoosh of habit...
...cutoff jeans and bikini tops, middle-aged moms in baggy T shirts and running shoes. Here a woman breast-fed her baby during Jewel's set; here fans sat dead-quiet, listening to the lyrics. Here a woman wore a T shirt marked "dyke" with a parodic Nike swoosh, while two other women walked comfortably hand in hand. Here a man in a concession-stand line talked excitedly about Sarah McLachlan's songwriting skills. Said Shellie Knawa, 30, a Seattle computer-manual writer: "This is finally a chance for our voice, women, to be heard." It's still summer...
Forget the endorsements, though, and the swoosh and the dollar sign. They just get in the way, like some beaded curtain that keeps us from truly appreciating what we have. As recently as two years ago, the New York Times Magazine trumpeted the death of sports--games called on account of greed, stupidity and arrogance. "Sports are over," wrote Robert Lipsyte, "because they no longer have any moral resonance." What resonates from Jordan's performance in Game 5 was his utter refusal to quit, his willingness to let the team climb onto his weakened shoulders, his jumper over sickness...
...serendipity of the two celebrations seemed almost too good to be true. It was as if they were both orchestrated by a higher power, namely Nike. Indeed, the two most compelling commercials on that ESPN telecast were Nike productions that ended with its trademark swoosh: "Thank you, Jackie Robinson," in which African-American ballplayers expressed their gratitude to Robinson, and "I am Tiger Woods," in which children of all races say that mantra before heading out to the golf course...