Word: swooshed
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...symbol is known as a swoosh, but it could also be interpreted as a smirk. Like the one on the face of Jones, who has countersued the N.F.L. for $750 million after the league sued him for $300 million for selling the Cowboy name to companies like Nike. Or the smirk on the face of coach Barry Switzer, who can laugh at those who called him a buffoon, now that the Cowboys are favored by two touchdowns to beat their traditional rivals, the Pittsburgh Steelers, in Super Bowl XXX, Jan. 28 in Tempe, Ariz. Or the smirk on the face...
First, Pamela Anderson got a tattoo to advertise her upcoming movie, Barb Wire. Now Nike chairman Phil Knight has his own indelible self-promo. It's a "swoosh"-the Nike logo-on his left ankle. He was needled into it by young bucks at the shoe company, many of whom (no doubt counting on never being fired) also sport swooshes...
West faces infirmity with the same sort of confidence, seeing his medical history as part of "a big, holistic swoosh." The author of Lord Byron's Doctor gives his own case the Byronic treatment. "From my first chemistry set, I knew that I was an experiment too ... I walked and breathed immersed in a world not mine, not made of me" is a fair sample of his lyric urges. West's prose thrives on making connections: the interactions of hospital gadgetry with his own balky machinery; or how a late Beethoven quartet integrates opposing moods. West lists those moods...
...chairman and founder of Nike Inc. and the protagonist of Swoosh is Phil Knight, a former distance runner at the University of Oregon and a laconic accountant who thought it would be more enjoyable to sell shoes than balance checkbooks. He started out representing a Japanese running shoe called Tiger but realized he could create and hawk his own American shoe. Nike was named for the winged Greek goddess of victory and given the now familiar "Swoosh" logo (at the time, someone said it resembled an upside-down Puma insignia). At first Nike made shoes for serious runners...
...Swoosh, a readable if overlong history of Nike, follows the familiar trajectory of entrepreneurial success. A group of hell-raising, antiauthority types have a dream. (The Nike founders called their annual meetings Buttfaces, engaged in food fights and gleefully refused to give one another corporate titles.) The dream succeeds beyond their imaginings, and the small revolutionary company becomes a large and conservative one. Even now that Nike is a corporate giant, it still fosters the image of irreverent hipness with its striking advertising and superstar endorsers: the magical Michael Jordan, the bodacious Bo Jackson and those rebels with racquets, John...