Word: swooshes
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What I am talking about is when I see Nike Swoosh lapel pins on seventy percent of the coaches in the NCAA tournament...
...experts say Eldrick ("Tiger") Woods strikes a golf ball so hard that the sound it makes in flight is unique--a kind of whining swoosh, occasionally accompanied by the crack of a club head caving in. The balls that emit this signature sound routinely travel farther than those of any other tournament player...
...game. At a press conference after he announced his pro status, Woods opened by saying charmingly, "Well, I guess it's 'Hello World.'" Only later did the press learn that this is the tag line of a Nike ad campaign, which magically appeared on TV two days later. Swoosh...
...right now, as usual, his eyes are on the future. "All of this, right back through there," he says, his hand traversing the horizon from the CNN Center-dominated southwest skyline up north past the big red Nike swoosh and into the northwest wasteland, that crumbling welter of faded-brick buildings and crack-vial sidewalks whose putative renewal could turn out to be these Games' most enduring local legacy. "This," the prophet says with unfathomable certitude, "is where it's all going to grow...
...version of God as track coach. "Let me see it," Hart says to Johnson as the runner takes the track in his new U.S.A. unitard. "What do you think of it?" Johnson asks Hart. "Well," says the coach, "I think the U.S.A. insignia is too subtle and the Nike swoosh is too bright. But that's the point, I guess." Just then another of Hart's runners, Marlon Ramsey, walks by. "Look, it's Superman," Ramsey says to Johnson, one of his probable partners on the U.S. 4 x 400-m relay team in Atlanta. "But, hey, what happened...