Word: swooshing
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...Nike, Adidas and Reebok. Li Ning Sports, which has more than 1,000 specialty shops, grossed $108 million in sales last year. So it might be surprising that Li will no longer appear in ads for the company's goods, which bear a logo that looks like Nike's swoosh with a foxtail attached. Li says the affluent Chinese he is now targeting are too young to remember his feats on the pommel horse. "I wish I were as popular as I used to be," Li says with a sigh. It's a fate Jordan, 39, has also suffered. Sales...
DIED. JAY CHIAT, 70, idealistic adman whose influential Los Angeles-based firm, Chiat/Day, pioneered the "West Coast style" of conveying strong messages without prominently featuring logos, as in Nike's 1984 billboard portraits of Olympic athletes with a tiny swoosh in the corner; of prostate cancer; in Marina del Rey, Calif. Among the firm's other creations: Apple's 1984 campaign (based on the Orwell novel) to introduce the Macintosh PC, in which a brightly dressed woman rebels against look-alike zombies; and the drumming Energizer Bunny. A tough boss, Chiat once said, "My real talent was for losing clients...
...much in Fox's look as in its talk. Watching Fox News is like sitting inside a very patriotic video game. Thundering martial drums play over a Jan. 28 George W. Bush speech as the phrase WORDS OF WAR flashes across the screen, then zooms at you with the swoosh! of an attack jet. This is not news packaged to impress blue-America TV critics; it's NASCAR with Pentagon briefings. Call it crass or pandering--if you get your news from Jim Lehrer, you probably call it both--but it says, viscerally, that the news is worth getting passionate...
...NIKE, FREESTYLE Was it a commercial? Was it a music video? And did anybody care? These breathtaking TV spots, a 2 1/2-minute extended version of which ran on MTV, barely mentioned the product, except for a flash of the swoosh logo. Instead, against a spare backdrop, they showed expert dribblers dexterously pounding basketballs and executing trick maneuvers. Call it basketballet. The squeak of their soles and the thump of rubber provided a primal, trance-inducing soundtrack (with some help from hip-hop legend Afrika Bambaataa). The message: Sport is music. Sport is dance. Sport is art. And so was this...
...recent announcement of the Coop’s contract with Nike is drawing attention to labor practices, but despite their crossed-out Nike swoosh, HSAS members insist that they protest for more monitoring, and not against a particular company...