Word: swope
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However, I believe it is universally agreed and accepted that the Op-Ed page was the brainchild of World Executive Editor Herbert Bayard Swope, who placed the likes of Heywood Broun, Franklin P. Adams, Alec Woollcott, Laurence Stallings, Harry Hansen, Samuel Chotzinoff and many other greats on that page, including Cartoonist Rollin Kirby...
What with books being published daily that attempt to alter history, I thought it might be well at least to give Swope credit for this creation, not forgetting three Pulitzer prizes the paper won under his stewardship-and a cover of TIME for Swope himself...
...HERBERT SWOPE...
PETER LUKE'S Hadrian VII is a mediocre play with one outstanding central character. Structured like The Wizard of Oz, with a plot line that could have been borrowed from Putney Swope, this comic fantasy has more possibilites as soliloquy than as drama. Frederick William Rolfe, English recluse and neurotic who imagines himself Pope, has dreams more concrete than Dorothy's and ambitions no less earthshaking than Swope's. In treating the complex syndromes of Rolfe, playwright Luke has sidestepped the Putney-Swope assumption that what is sick must be funny: the Oz alternative (what is sick should be taken...
...pickled onions and her rooming house, and (last but not least) become a glorious martyr. Rolfe is assassinated by Jeremiah Sant, the fiery Ulsterman who aids Mrs. Crowe the landlady in blackmail schemes. His dream rounds out his neurotic life ambitions with a thoroughness missing even in Putney Swope...