Word: swope
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Herbert Bayard Swope, redheaded, blue-shirted, jut-jawed journalist, left his post as executive editor of the New York World on Jan. 1. Thereafter, many a fellow-journalist pondered the Swopian future. What would he do, this man of 47 surcharged with energy, wealth, self-confidence? Would he buy a great metropolitan daily? Would he go into politics, write a book, be tsar of some industry? Or would he just twiddle his talented thumbs...
Last week there was news of Journalist Swope. In blaring newspaper advertisements throughout the land appeared his defiant signature and photograph. His message in these advertisements was: "I light a Lucky whenever I am tempted to eat between meals. . . . The activities of a newspaper demand good physical condition. I find Lucky Strike an immeasurable aid in helping me keep trim and fit. ... Toasting makes Lucky Strike the cigarette of joy and benefit...
...obvious material for hawk-eyed Franklin P. Adams, oldtime colyumist ("The Conning Tower") of the World, longtime subordinate to Swope. After due thought, Colyumist Adams colyumed...
Winners of 1928 who will try to repeat are Captain Reid of Harvard, who lowered the mile record to 4.26 4.5; Captain Swope of Dartmouth, whose 600-yard triumph resulted in a record of 1.16 3-5; Reid in the two miles, Maynard of Dartmouth in the high jump, Levy of Cornell in the shot-put, and French of Harvard in the broad jump. French has rounded slowly into top stride; Maynard until recently has been handicapped by a lame back, but Reid, Swope, and Levy are in prime fettle, although I'll be surprised if Reid wins both...
...will find that the 200 mark has been surpassed. Neither of the others has touched 135 points in this period. It's dangerous business to count Harvard other than the favorite until it has lost the winning habit in this meet.DARTMOUTH CAPTAIN DOPED TO REPEAT VICTORY IN 600 GERARD SWOPE...